IDX review
Identity Theft Guard Solutions, Inc. · owned by Kingswood Capital · since 2003
Bottom line
IDX is a serious, long-running identity-protection firm - the kind governments and Fortune 500s hire after a breach - and on ownership it's clean: no data-broker conflict, human-assisted removal, and it was rated a mid-level performer in Consumer Reports' 2024 test. The catches are practical: it wants your Social Security Number for its core monitoring, its ownership has changed hands three times in under three years, and its data-removal product ("ForgetMe") is really one feature of a broader identity-theft suite rather than a focused removal tool.
| Owner | Identity Theft Guard Solutions, Inc. (d/b/a IDX). As of Nov 2024, owned by Kingswood Capital Management (a US private-equity firm). Prior chain: independent → ZeroFox (2022) → Kingswood (2024). Not currently a ZeroFox company; unrelated to IdentityForce. |
|---|---|
| "Both ends" conflict? | None found. Kingswood's disclosed portfolio has no data-broker, people-search, or ad-data business. |
| Data you hand over | Name, email, phone, address, DOB, and Social Security Number for baseline monitoring. Dark-web add-ons collect bank/card numbers. |
| Sells your data? | Policy: does not rent/sell/share with non-affiliated companies for direct marketing without permission. Carve-outs for credit bureaus, the sponsor who paid, and service providers/affiliates. |
| Security | States SOC 2 (corroborated by a third-party security profile); claims ISO 27001/9001/27701 (we couldn't independently reach the certificate page). No known IDX breach. (Beware fake "IDX breach" phishing letters - not from IDX.) |
| Independent test | One of seven services in Consumer Reports' 2024 study; rated a mid-level performer (alongside DeleteMe and Kanary). |
| Coverage & method | "ForgetMe" removal covers 100–200+ sites (IDX states inconsistent figures). Hybrid: automated software plus a US-based human team. |
| Price (2026) | IDX Identity ~$9.95/mo (no removal); IDX Privacy ~$12.95/mo (adds ForgetMe removal); IDX Complete ~$32.90/mo (adds 3-bureau credit). Annual discounts. No free plan. |
| Affiliate link? | No consumer affiliate program - we earn nothing from this. |
Who owns it - and can you trust them?
IDX (legal name Identity Theft Guard Solutions, Inc.) has been around since 2003 and built its reputation on enterprise and government breach-response work - it's provided identity protection to victims of major incidents like the 2015 OPM breach. Its ownership, though, has been a revolving door lately: independent until 2022, then acquired by the threat-intelligence firm ZeroFox, then - after ZeroFox itself was taken private - divested in November 2024 to Kingswood Capital Management, a Los Angeles private-equity firm. So, despite what older articles say, IDX is not currently a "ZeroFox company." (It's also unrelated to the similarly-named IdentityForce, which is a TransUnion brand.)
Kingswood's disclosed portfolio is a grab-bag of unrelated businesses with no data-broker, people-search, or ad-data component, so there's no "fox guarding the henhouse" problem here. The flag is different: three owners in under three years introduces real uncertainty about who will control your data - and what commitments they'll keep - a year or two from now.
Does it actually work?
IDX was one of the seven services Consumer Reports put through its 2024 controlled study, and it came out a mid-level performer - broadly comparable to DeleteMe and Kanary. That's meaningful: unlike several rivals, IDX has some independent effectiveness data, and it's middling rather than poor. Its human-assisted "ForgetMe" process is a genuine plus for harder removals, though IDX quotes its own coverage inconsistently (100+ in some places, 200+ in others).
Your privacy & data
This is the main trade-off: IDX is built around identity-theft monitoring, so it asks for your Social Security Number as a baseline, and its dark-web add-ons collect financial account numbers. If you only want off people-search sites, that's more sensitive data than you strictly need to hand over. On the plus side, its policy commits to not selling or sharing with non-affiliated companies for marketing without consent - tempered by the usual carve-outs for credit bureaus, the entity that paid for your plan, and service providers. US-hosted, US-focused.
Security
IDX states SOC 2 compliance (corroborated by an independent security-profile aggregator) and claims ISO 27001/9001/27701 certifications, though we couldn't independently reach the certificate page to confirm the specifics. We found no evidence of an IDX breach. One consumer-safety note: scammers have circulated fake "IDX data breach notification" letters impersonating the brand - not IDX's fault, but verify any such communication before acting on it.
Pros
- No data-broker conflict; owner's portfolio is clean
- Has independent (mid-level) Consumer Reports data
- Human-assisted "ForgetMe" removals
- Deep enterprise/government track record
Cons
- Requires SSN for core monitoring
- Three owners in under three years
- Removal is one feature of a bigger, pricier suite
- Support/cancellation complaints; inconsistent coverage figures
Visit IDX
Reasonable if you want full identity-theft protection with removal included - less so if you want focused, low-data broker removal.
Visit IDX →Not an affiliate link - IDX has no consumer affiliate program, so we earn nothing if you sign up.
Sources
- GlobeNewswire, ZeroFox divests IDX to Kingswood Capital (Nov 2024).
- Consumer Reports, 2024 study (IDX included; mid-level).
- IDX, privacy policy and consumer plans.
- Kingswood Capital, portfolio (no data-broker holdings).
Last reviewed July 2026. Spot an error or something out of date? Let us know - we'll correct it.